Coursino

AI for market research

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Lesson 3: Identifying Unmet Customer Needs

25 mins

Techniques for feeding customer reviews, support tickets, and forum chatter into AI to discover pain points and feature gaps.

Outline:

Lesson 1: Analyzing Open-Source Market Data

20 mins

Strategies for collecting and structuring publicly available data (news, blogs, reports) for AI ingestion.

Lesson 1: Analyzing Open-Source Market Data

20 mins

Strategies for collecting and structuring publicly available data (news, blogs, reports) for AI ingestion.

Lesson 2: Competitor Analysis with LLMs

15 mins

Use AI to quickly compare competitor product features, marketing messages, and perceived market positioning.

Lesson 2: Competitor Analysis with LLMs

15 mins

Use AI to quickly compare competitor product features, marketing messages, and perceived market positioning.

Lesson 3: Identifying Unmet Customer Needs

25 mins

Techniques for feeding customer reviews, support tickets, and forum chatter into AI to discover pain points and feature gaps.

Lesson 3: Identifying Unmet Customer Needs

25 mins

Techniques for feeding customer reviews, support tickets, and forum chatter into AI to discover pain points and feature gaps.

Lesson 4: Predictive Trend Modeling

30 mins

Use AI to analyze historical data and current signals to forecast emerging market trends and industry shifts.

Lesson 4: Predictive Trend Modeling

30 mins

Use AI to analyze historical data and current signals to forecast emerging market trends and industry shifts.

Lesson 5: AI-Powered Survey and Interview Analysis

20 mins

Learn to analyze large volumes of qualitative survey responses and interview transcripts for key themes and quotes.

Lesson 5: AI-Powered Survey and Interview Analysis

20 mins

Learn to analyze large volumes of qualitative survey responses and interview transcripts for key themes and quotes.

Lesson 6: Generating Market Research Reports

15 mins

Use AI to synthesize all findings into a professional, narrative-driven presentation or executive summary.

Lesson 6: Generating Market Research Reports

15 mins

Use AI to synthesize all findings into a professional, narrative-driven presentation or executive summary.

General Info

Date Released

Jan 22, 2025

Total Lessons

Total Duration

1 hr 45 mins

Students Enrolled

170+

Course files

Report generation framework

Qualitative analysis prompts

Trend forecasting guide

Instructor

About the instructor

Dr. Evelyn Reed

Dr. Reed is a highly respected Data Scientist and Market Strategist with a deep background in statistical modeling. She earned her Ph.D. in Economics and was previously a senior analyst at a global consulting firm, where she applied NLP to competitive intelligence and consumer behavior. Evelyn specializes in teaching professionals how to feed vast, unstructured data sets into AI to uncover predictive market trends and unmet customer needs, turning raw information into high-impact business strategy.