AI for market research

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Dr. Evelyn Reed

Certificate Included

Intermediate

400+ students

What you'll learn:

  • Utilize AI to efficiently collect, structure, and analyze vast amounts of open-source market data.

  • Perform rapid competitive analysis by comparing competitor product features and market positioning using LLMs.

  • Identify critical unmet customer needs by feeding AI with customer reviews, support tickets, and forum chatter.

  • Apply predictive modeling techniques to forecast emerging market trends and industry shifts.

  • Leverage AI to analyze large volumes of qualitative data, such as survey responses and interview transcripts.

  • Generate professional, narrative-driven market research reports and executive summaries automatically.

General Info

Date Released

Total Lessons

6

Total Duration

1 hr 45 mins

Students Enrolled

170+

Course files

Report generation framework

Qualitative analysis prompts

Trend forecasting guide

Course Outline

Instructor

About the instructor

Dr. Evelyn Reed

Dr. Reed is a highly respected Data Scientist and Market Strategist with a deep background in statistical modeling. She earned her Ph.D. in Economics and was previously a senior analyst at a global consulting firm, where she applied NLP to competitive intelligence and consumer behavior. Evelyn specializes in teaching professionals how to feed vast, unstructured data sets into AI to uncover predictive market trends and unmet customer needs, turning raw information into high-impact business strategy.

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