AI for market research
Dr. Evelyn Reed
Certificate Included
Intermediate
400+ students
Summary:
Transform your market research from months of manual data collection into instantaneous, actionable insights using AI. This course teaches you how to leverage generative AI and large language models (LLMs) to perform competitive analysis, identify unmet customer needs, and forecast market trends. Learn how to feed vast datasets, social chatter, and news reports into AI for rapid synthesis and thematic reporting. Cut through the noise and deliver high-impact, data-driven strategy to your leadership team faster than ever before.
What you'll learn:
Utilize AI to efficiently collect, structure, and analyze vast amounts of open-source market data.
Perform rapid competitive analysis by comparing competitor product features and market positioning using LLMs.
Identify critical unmet customer needs by feeding AI with customer reviews, support tickets, and forum chatter.
Apply predictive modeling techniques to forecast emerging market trends and industry shifts.
Leverage AI to analyze large volumes of qualitative data, such as survey responses and interview transcripts.
Generate professional, narrative-driven market research reports and executive summaries automatically.
General Info
Date Released
Jan 22, 2025
Total Lessons
6
Total Duration
1 hr 45 mins
Students Enrolled
170+
Course files
Report generation framework
Qualitative analysis prompts
Trend forecasting guide
Lesson 1: Analyzing Open-Source Market Data
20 mins
Strategies for collecting and structuring publicly available data (news, blogs, reports) for AI ingestion.
Lesson 2: Competitor Analysis with LLMs
15 mins
Use AI to quickly compare competitor product features, marketing messages, and perceived market positioning.
Lesson 3: Identifying Unmet Customer Needs
25 mins
Techniques for feeding customer reviews, support tickets, and forum chatter into AI to discover pain points and feature gaps.
Lesson 4: Predictive Trend Modeling
30 mins
Use AI to analyze historical data and current signals to forecast emerging market trends and industry shifts.
Lesson 5: AI-Powered Survey and Interview Analysis
20 mins
Learn to analyze large volumes of qualitative survey responses and interview transcripts for key themes and quotes.
Lesson 6: Generating Market Research Reports
15 mins
Use AI to synthesize all findings into a professional, narrative-driven presentation or executive summary.
Dr. Reed is a highly respected Data Scientist and Market Strategist with a deep background in statistical modeling. She earned her Ph.D. in Economics and was previously a senior analyst at a global consulting firm, where she applied NLP to competitive intelligence and consumer behavior. Evelyn specializes in teaching professionals how to feed vast, unstructured data sets into AI to uncover predictive market trends and unmet customer needs, turning raw information into high-impact business strategy.
